Creative Gifting Inc.

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Buyer: Medical Insurance Company

Product: Themed Client Gift - Candy Gifting Tree

Objective: To show client appreciation for their business and for referrals

Product Solution: The company wanted to set themselves apart from all of the other gifts received during the Christmas season. We proposed a "gifting tree" made with candy and ribbon. Our client chose the type of wrapped candy we used to tie to each branch of the miniature tree. We added holiday ribbon as a tree topper for each gift. The tree was a two foot lioghted tree in a burlap sack. We tied individual candy to each branch of the tree using compliementing ribbon that matched the ribbon on used on the tree topper. A total of 100 pieces of candy was used for each tree in this project.

Client Results: Each year our client's clients anticipated the delivery of their gifting trees to see what design and candy would be used for that year. As a result of this gesture our client received referrals and increased their client base as well as community visibility. This project was a success largely due to the uniqueness of the gift.

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