Creative Gifting Inc.

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Buyer: Medium-Sized CPA Firm

Product: 1040 Tax Form Chocolate Bar

Objective: To show client appreciation and increase brand visibility among existing clients

Product Solution: A CPA firm wanted to inform their existing clients about their new location and thank them for their years of loyalty by offering them a custom wrapped/themed chocolate bar. The chocolate bar was actually a miniature version of the 1040 tax form that preparers use when filing their clients' taxes.The bar wrapper was customized with the CPA logo and listed their new location and an appropriate tagline celebrating "many sweet returns!" The firm offers their clients a variety of tax services and used this as an opportunity to discuss other services as they presented their gift to each client.

Client Results: Each client thought the gift presentation was clever. This gave the firm an opportunity to talk in more detail about the other services they offer. An increase in client services and new client referrals resulted from this campaign.

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