Creative Gifting Inc.

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Buyer: Medium-Sized Dental Office

Product: Coffee Mug, Bottle of Water, Custom Tissue Paper and Gift Bag

Objective: To create a full marketing campaign using specific promotional items that will be handed out to existing clients when they come in for an appointment. To increase their brand visibility within the complementing industries so their referral program increases.

Product Solution: A dental office offers a variety of services including but not limited to specialty areas such as: Crowns, Teeth Whitening, Perio Projects, Invisalign. Their goal was to market their specialty services to their existing client base. When clients purchase additional products during their visits the products will be placed inside the custom gift bag along with the custom tissue paper.

The imprinted coffee mug along with the custom bottle of water were presented to existing and prospective referral offices. The items were wrapped after additional imprinted items were included: toothpaste, toothbrush, lip balm and ink pen. The presentation of useful items along with referral collateral made a great leave behind gift.

Client Results: Our client increased their referral rate from surrounding offices that offer complementing services. The existing client base also increased as a direct result of brand visibility due to this campaign.

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