Creative Gifting Inc.

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Buyer: Large Format Printing & Marketing Company

Product: Personal Notepad and Pen Set in gift bag

Objective: To show client appreciation and increase printing projects among existing clients

Product Solution: A printing and marketing company wanted to increase the average sale per printing project with their exiting clients and introduce their new large format printing capabilities. While the average sale included short run digital color printing, the company wanted to introduce their newest printing services: large format vinyl banners with four color process, portable trade show banners, car magnets and removable window clings. The gift bag included the notepad and pen products along with collateral introducing the newest services. Delivering the gifts created an opportunity for dialog about these new services.

Client Results: Their average sale increased by 15% during the first three months that this campaign took place. They also increased their referral business as a direct result of the opportunities created from marketing their new services.

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